
Brand Interpretation
Hydewin: Remember the ocean culture in your heart.
Our original intention is to spread ocean culture and make it memorable in the minds of consumers
The ocean is the origin of life, vast and profound, with a long history. We are engaged in the manufacturing of marine products, so we need to have a sense of awe.
Provide natural, healthy, and abundant seafood to consumers, allowing them to feel the nourishment of nature. At the same time, we should also love marine resources, protect them, and form a sustainable and virtuous cycle.
In 2024, Haiwenming will launch a brand VI upgrade plan, which will enhance its brand image with greater recognition and category attributes.
We will gradually launch new images both online and offline, bringing a refreshing and new experience to both brand promotion and terminal presentation.
Supersymbol: Red Top
In the design of the logo, we look for inspiration from the tank shape of the red roof Buddha jumps over the wall,
On the one hand, strengthen the image of Buddha jumps over the wall in the brand output; on the other hand, the combination of red hat and yellow pot is a visual hammer with brand attributes, which is impressive.
In the application of the new VI, this visual symbol has also been constantly strengthened to create a visual memory of "red roof=inscription on sea=Buddha jumps over the wall".
Color Memory: Chinese Style
Buddha jumps over the wall has a history of one hundred years. As a traditional famous dish of Fujian cuisine, the choice of color continues the consistent Chinese style color.
Using traditional Chinese colors such as glass blue, imperial yellow, and Chinese red as the main color tones, it presents the solemnity and nobility unique to the royal family.
The Power of Inheritance
It exists between heaven and earth;
It exists between mountains and seas;
It is the inheritance of traditional cuisine, combining ancient and modern styles, constantly innovating;
It is Buddha jumps over the wall.
It also exists between people;
It is a bond that connects relationships between people
It's also the pleasure after tasting delicious food
It is also a spirit of service,
It is Hydewin.